BEHAVE Candy

At Behave, I handle social media management, influencer outreach, and creative strategy, bridging the brand’s playful personality with real, authentic connections. I manage creator collaborations, coordinate gifting and UGC partnerships, and help shape content that reflects Behave’s mission to make better candy fun again. From campaign ideation to daily social execution, I focus on community-driven storytelling that keeps Behave fresh, relatable, and scroll-stopping across every platform.