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Byredo Rebrand
Project type
Rebrand
Date
May 2026
Location
Savannah, GA
This Byredo rebrand explores how fragrance can become a more emotional and immersive brand experience. I focused on preserving Byredo’s minimal, luxury identity while introducing a softer, more sensory-driven visual direction. Through refined imagery, storytelling, social content, and experiential elements, the project connects scent with memory, mood, and personal expression.
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